To promote WWE ’13, THQ held a press event at Skylight West Studios in Manhattan to announce new details about the upcoming video game. On hand for the event were Raw General Manager AJ Lee, Mick Foley and Paul Heyman. The official WWE website has published an article on the event.
Cory Ledesma of THQ revealed that Heyman was greatly involved with the production of the game.
“We went to Paul Heyman to provide some creative direction on the storylines that are taking place in the Universe mode experience,” Ledesma told WWE.com. “We relied on Heyman heavily. It’s almost like he executive produced the Universe mode.” Heyman’s involvement as the writer of the Attitude Era campaign suited the creative force behind ECW well. “I have a certain kinship with fans of that era,” Heyman said, “So I got a chance to relive the Attitude Era and update it into the Universe mode for this game.”