Bonnie Hammer on What She Thought WWE Should Be, Vince McMahon Comments

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– The New York Times ran a feature today on NBCUniversal executive Bonnie Hammer that featured quotes from WWE CEO Vince McMahon. Vince said about working with Hammer:

“She just came in and rolled up her sleeves. She taught us a lot about network quality writing, story arcs, character development. She really helped the overall brand.”

Hammer told The Times that she thought WWE should be a male soap opera and decided that a heavy sports emphasis of WWE’s programming limited its audience.

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