Just announced: TNA partners with iHeart Radio for a “a new multi-platform collaboration.” The media conglomerate will sponsor pre-shows for TNA Pay-Per-View events. In addition, iHeartRadio logos will be present on TNA’s weekly shows on AMC. As a result of the TNA-iHeartMedia partnership, the wrestling company will receive advertisements during livestreams and podcasts.
TNA Partners with iHeartMedia In Next Growth Opportunity
Ever since TNA started working with WWE, the company has been aggressively expanding into new revenue streams. Recently, TNA partnered with a wrestling company in Qatar to improve their production value and content quality.
From there, TNA moved iMPACT! Wrestling to AMC Network. While the move brought great visibility to the wrestling brand, its weekly show has left a lot of viewers disappointed.
Nonetheless, TNA is looking toward the long term. That’s why TNA has partnered with iHeart Radio for cross-promotional opportunities, as well as for providing elevated fan experiences.
What Is the TNA-iHeartMedia Partnership?
TNA’s partnership with iHeartMedia is set to kick off during the pre-show for Rebellion on April 11, 2026. iHeartMedia will sponsor the event. Their logos will also be present on LED lights throughout the entranceway and arena of the PPV event, as well as subsequent episodes of iMPACT! Wrestling on AMC. This tactic has become WWE marketing 101, and is just more evidence of the TKO-owned company’s growing influence on those who run TNA.
In exchange for promotion, iHeartMedia is poised to elevate TNA in the mainstream. The media company will play TNA spots during its vast catalog of podcasts and livestreams.
One of iHeartRadio’s biggest shows is The Elvis Duran Morning Show, which regularly hosts WWE wrestlers. In fact, Elvis Duran insists The OTC Roman Reigns is his favorite WWE Superstar.
iHeartRadio also serves as a hub for many of the most popular wrestling podcasts, including The Jim Cornette Experience, Inside the Ropes, and Busted Open Radio.
In addition to on-air promotions, iHeartMedia will elevate TNA fan experiences. It’s unclear as to what this will entail, but iHeartMedia is working with TNA to promote TNA Dream Seats, an exclusive experience for people who purchase front row tickets.
iHeartMedia also promised to integrate social media collaborations and create “Hospitality and VIP fan experience opportunities tied to major events throughout 2026.”
